/, SEM/SEM Industry news from April

SEM Industry news from April

I just love the Search Engine Marketing (SEM) industry.

Every year Google alone makes 3000+ updates. In other words, it is hard to follow the pace of the industry. So I have made it easier for you – the marketer and advertiser – to follow the latest news on paid search.

Here is the international SEM news from the first two weeks in April:

Google

  • Officially launched carousel ads for the display network in all markets
  • Testing double product listing ads with carousels in the search results (US only)

Bing

  • Introducing price extension for the US market; roll out to all markets except China, Hong Kong, and Taiwan later this month.

Snapchat

  • Snap is trying to keep their users happy by going back to the old chronological feed (for some users).
  • This may affect the possibilities for advertisers and monetization of the app.

That’s it for today.

I hope you can use this information to your advantage in your local market!

By |2018-05-04T19:37:43+01:00May 4th, 2018|PPC News, SEM|0 Comments

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