Here are the latest product updates on paid search in the Nordics.
..and this week it’s all about video ads;
YouTube: Trueview for Action
Trueview for action ads are focusing on lead generation and conversion on YouTube. The ads appear after your video plays, and you will need to have a clear call-to-action to grab the users attention.
Google Display Network: Outstream Video Ads
Outstream video ads allow you as an advertiser to show videos ads outside the actual video players when the user is reading some relevant content. The video is muted until the user clicks, then the video starts all over again with sound.
I help companies grow their business through paid video advertising on a daily basis.
But to be frank, I am not sure if these two ad formats would benefit your company. That said, I am sure that video advertising would.
So let’s discuss how you can grow your digital business through video advertising!